Raising awareness of visual arts. Developing artistic personality. Acquiring knowledge necessary to consciously solve design problems. Enriching the imagination. Starting a synthetic way of thinking about the arts. Collecting creative experiences that allow for an independent use of the elementary means of expression in order to create a visual message.
Information on the basic elements that form a visual message, such as: format, size, proportions, shape, colour, sign, texture, structure of the text, character. The basic methods of graphic transformations affecting the form of the message: enlarge, reduce size, rotate, merge, distort. Skills of conscious and deliberate use of graphical means of expression and their transformation methods that allow for accurate interpretation of design problems contained in the course exercises. The ability to combine images with text and aesthetic with informative function in the functional form.